How to Craft the Perfect Guest Post Pitch
Are you have a tough time writing a guest post pitch that'll actually get your ideas accepted?
Yeah? Your last email pitch must be sitting in the trash box right now, huh?
That sucks. I remember when I pitched over a dozen blogs and got zero replies. Not even a rejection email.
If you don't even receive rejection emails, your pitches have to be crazy bad.
If you're going through this, I feel you. I know. It's tough.
But you know what? I figured out.
Sure, it might've taken me about 453 tries, but who's counting?
The Perfect Guest Post Pitch
Step 1: Whip up an Attention-Grabbing Subject Line
Email subject lines don't have to be complicated. In fact, with a couple pointers, you can become a subject line master.
When it comes to a subject line for a guest post pitch (that'll get opened), you have a few options.
One, you can ask a question. Maybe something like this, "do you accept guest posts?"
Two, you can use the idea line. For example, you can write something like "idea for your blog" or "blog post idea".
And finally, you can simply just let them know straight up you're looking to write for them. "Guest Post Request" or "Guest Blogging for (domain)" usually does the trick.
Step 2: Start off with a Personalized Greeting
Starting off your email on the right track is crucial.
There's nothing more off-putting than being called something like "to whomever it may concern".
So what do you do?
Easy. Greet them using their FIRST name. It won't even take you 2 minutes to find it.
You can find it in their about page, their email newsletter, or even on any of their blog posts.
A lot of bloggers even have their little about me widgets placed within their sidebars or footers.
Step 3: Briefly Introduce Yourself
Yes, your name may already show in the "from" area of your email. But there's still more in a good introduction than just a first name.
For instance, instead of just saying "my name is ...." you might want to go with something like this...
"My name is Julian and I'm from Canada. I've been a content marketer for more than 3 years, creating hundreds of great blog posts that generated thousands of visitors."
Know what I'm saying?
You don't have to give them your whole story. Just give them the basics in one or two sentences.
Step 4: Ease into the Email's Purpose
The next thing in your pitch is the purpose of your email. Basically, all you'll need is a single sentence.
You can say anything like "I'm reaching to you because I would love to write a post for your blog."
So don't over-complicate things.
Step 5: Give Them the Best Ideas
Your guest post ideas are probably the most important part of your pitch.
If you suggest ideas the blog has already covered or the editor does not like, your pitch will get rejected.
So what do you do?
But first off, I'd advise to write up a quick list the topics you'd like to write.
No need to go into the tank. Just get some ideas off the top of your head.
Next, take a look at the blog's top content. This will give you an idea of what they are more likely to accept.
When you do find a great idea, you will need to make sure it hasn't been covered yet.
To do this, you can use this Google search operator..."site:domain.com"
So most blogs expect anywhere from 3+ ideas in a guest post pitch. And that's what you should aim for.
And not just ideas either. They'll be expecting headlines, also.
They don't have to be perfect.
The blogger/editor will likely ask you to submit more than one headline when they accept your pitch.
So in your email, your ideas/headlines should look like this:
Step 6: Show Them You Have What it Takes
I should mention that steps 5 and 6 can be vice versa. Meaning you can show off your work before you give them your ideas.
Sometimes I do it, sometimes I don't. Either way, it all works.
Now...this step is all about the links to your best content.
Pro tip...don't link to your 500-word garbage or anything like that.
The content you link to in your pitch should be great. It should show off your writing skills. It should show you can create content that generates shares. And it should show you know what it takes to create content that meets their standards.
So make sure you've actually written high-quality content.
If you haven't, then you better get to work.
Most blogs, especially the popular ones, tend to accept pitches from guests with great samples.
The top blogs in every niche usually require guests to have a great guest blogging track record.
Step 7: End with a Simple Farewell
Most people sign off with something like Take care, Yours truly, and Sincerely
According to a study by Boomerang, there are several ways that'll get more replies.
I usually use Thanks and Cheers. They work pretty great.
The one I found interesting is Thanks in advance.
In an article on Macademic, they suggest you should avoid ending your emails with the Thanks in Advance sign-off.
I've used in a few times in the past. But I have yet to experience anything bad with it.
A phrase I like to include right before my sign-off is this..."looking forward to hearing from you."
Most of my successful pitches has it. So I recommend it.
4 Important Things to Keep in Mind
To give your guest post pitch replies a boost, here are a few tips:
- Remember to keep email as short as possible. Bloggers and editors are busy. You're probably one of the dozens of people who pitch everyday.
- Don't forget to proofread and edit. Spelling and grammar errors are a big turn-off. Use Grammarly.
- Don't be shy to follow-up. Like I said, they're busy people. If they don't reply within a few days, they might've missed it. Send them a follow-up email.
- Before sending in the actual pitch, consider building some sort of relationship first. Emails and pitches are more likely to get opened and accepted when the editor KNOWS the guest blogger.
Note: If you'd like to find out how to get noticed by bloggers and editors, learn it here.
Guest blogging can be tough.
Getting your guest post pitches accepted isn't something only the pros can do.
If you follow the 7 steps we showed you, you can too.
If you'd like to keep a short and simple guideline on your computer, you can download it here.