December 24, 2015

Traffic Generation Strategy: Drive Blog Traffic Like a Boss

by Julian
Traffic Generation Strategy

​Blog traffic  is really hard to come by these days.

Especially in certain areas like weight loss and online marketing.​

Have you ever wished you could get traffic without doing that much work?

Well. Fortunately for you, there are a lot of ways to get blog traffic.

And in this post, I will show you one of the easiest ways...

The egobait list post.​

​I first got the idea of it when I landed on Ana Hoffman's link roundup guide Traffic Generation Cafe.

She explained how the bloggers you link out to might stop by, leave a comment, and even share it on social media.

So, I thought I'd give it a shot.

But, I didn't really feel like linking out the way you would regularly...like this:

link roundup mention

Image from Traffic Generation Cafe

​So, I did some reading on it. I eventually found content curation.

And I went with this:

link roundup links

The results?...​

Here are the traffic numbers before:​

AffiliMarketer's low traffic
AffiliMarketer's low traffic data

And here's the traffic I got after I published the link list post:

AffiliMarketer's boost traffic
AffiliMarketer's boost traffic data

As you can see, the site only got 2000 pageviews in total from January 15 to September 15.

And from September 16 to 30, it received 2500 pageviews.​

Plus, the average time on site and the pages viewed per session went up a little bit, too.​

Note: If you would like to see the post, it's at AffiliMarketer (follow the link). I've also published one here at Blogging Aid.

So...

How exactly did I​ do this?

I'll tell you...​

The Step-by-Step Guide to Creating a Curated List Post That Drives Traffic​

​Alright. So this simple traffic hack is made up of 4 major steps:

  • Choose a topic that your audience would want to read.
  • Find the resources you'll link out to.
  • Create your link roundup post.
  • And promote it.

Now let's get into more detail.​

Step 1: Pick a Topic

Like any other traffic-sucking blog post, the first thing you need is a good, relevant topic.​

​Over at AffiliMarketer, the people I target are bloggers who want to make money with affiliate marketing.

And since they weren't experts, I thought of topics that would help them learn more about generating affiliate sales.

So, instead of going with something like, "affiliate marketing strategies", "how to make money with affiliate marketing", or anything like that...

I settled on "top affiliate blogs to follow".​

AffiliMarketer post excerpt

You can also go with guides.

Take Brian Dean for example:

Backlink guide

Over at Backlinko, he created a definitive guide to link building that is made up of ​more than 40 links.

And that guide got over 1000 shares, proof that this strategy really works.​

Backlinko shares

So, as soon as you've come up with a topic, you can move onto the next step.​

Step 2: Find High-Quality Resources

​This is where you find and choose the links that you're going to feature in your link post.

If you're going with something like Brian's link building guide, you'll have to do some research. If you don't, your​ post will be a big bust.

If you're going with something like my AffiliMarketer post, it's going to be a lot easier.

So...to find some links for your post, you can start by Googling your topic.​

search 1
search 2

​Another search you can do is something closely related to your topic. Something those blogs would blog about.

For example, in my "affiliate marketing blogs" post, I searched for:

  • affiliate marketing for beginners
  • affiliate marketing training
  • what is affiliate marketing
  • how to make money with affiliate marketing

​Another way to find links for your post is to check out Alltop.com.

​​Simply type in your niche or industry and Alltop will send you to a page full of relevant blogs and their 5 latest posts.

Alltop

But let's say you're doing a guide. Your searches would be entirely different.

Instead of searching for blogs to feature in your post, you'd search for blog posts.​

Let's go back to Backlinko's guide...

Backlinko guide chapters

For your first chapter, you'd search for posts that introduce the main topic. Like "what is" and "how it works" articles.

And then you'd just keep moving on, chapter after chapter, step after step.​

After you get about 20 to 50 links, or 3-5 per section, you can move onto the next step.

Step 3: Create Your Link Post

You've got your topic, you've got your links, now it's time to turn your research into​ a traffic-sucking link post.

So open up a new post, and get shit done.​

wp post editor

Here's what to do:

1)​ Whip up a solid headline.

Your link post's headline, like for any other post, is extremely important.​

The headline is what gets the reader to take that magical cursor, hover over your post's link, and click.​

​Without a good headline, you won't get any traffic.

Here's a simple, yet popular headline formula that would do great with a link  post:​

Simple Headline Formula

Note: If you need more help creating headlines, check out Neil Patel's headline guide.

2) Create your outline.

An outline is pretty much just subheads. This makes it 10x easier to write out your post because you'll just be basically filling your content in.

Like like, look:

blog post outline

See?​

If you were doing a guide, your setup would look something like this:​

blog guide outline

3) ​Fill that sucker in.

Now that you've got your outline, you'll fill it in with your links (and maybe even a 2 to 4-sentence summary.

​Tip: Have your links in a bullet list.

filling in outline 1
filling in outline 2

4) Visuals.

Blog images are essential these days.

At a minimum, you should have at least the featured/title image.​

But to make your link roundup stand out, add at least 1 image per section. In other words, under every subheading, have a matching custom image. I'd recommend you make your own with a tool like Canva or Snappa.​

But if your post features people/blogs, like the one I posted at AffiliMarketer, use the blogger's head shot.

If you have no idea about blog images,​ then I'd suggest you get started. Dre has everything you need to learn all about this at The Branded Solopreneur.

Tip: Run every image through TinyPNG before uploading it to your blog. This will save you a lot of loading time.​

5) Proofread, Edit, Publish.

So you've got pretty much everything done.

All that's left is the editing part. Which, I might add, is very important.

If you don't proofread your stuff, then you're setting yourself up for a low-quality blog with low-quality content.

So...

Read through your content. And every time you have to make an edit, read through it again until you're completely sure that it's the best that it can be.

  • Make sure all the links work.​
  • Make sure all your images are aligned the same.
  • Make sure there are no spelling and grammar errors.
  • Make sure it's well formatted (bold, italics, dot points, etc).

Sue has some great blog post editing tips over at Successful Blogging.

Step 4: Promote it​

This step is crucial.

This is the key to getting traffic to your link post.

Now don't worry. It's not that hard.

Here's what you need to do:​

​1) Gather up everybody's email address.

​A couple great tools that help you find bloggers' email addresses are Content Marketer and Ninja Outreach. Both offer a pretty cool free trial.

But if you want to do it manually, then that's cool, too.

  • Sign up to their email subscriber list.
  • Skim through their legal pages (I always have my main email address in my Privacy Policy).
  • Check out their About page.
  • Visit their social media profiles. Follow them, even.

​If you can't find their email, no worries. Social media will do just fine. Particularly Twitter or Facebook chat.

2) Send them an email.

It doesn't have to be a long-ass email. In fact, keeping it shorter is better because the people you linked out to are busy. Like you. Maybe even more.

So, a good email will:​

  • Be short and to the point.
  • Be personal. Use their first name. None of that "Dear Sir/Madam" or "Hey Webmaster" bullshit. K?
  • Have their name, or blog name, in the subject line.
  • Have a link to your link roundup post.
email outreach example

Or, if you couldn't find their email, send them a tweet or a Facebook message.​

3) Share it.

​Share it on all your social media accounts and pages.

​Check out CoSchedule's post on the best times to share on social media.

Tip: Schedule shares with a tool like Buffer.​

4) Go all out. (Optional)​

There are a lot of other ways to promote a blog post.​

And here's 31 different ways Stuart shows us at Niche Hacks.

Conclusion

The curated link post is a great traffic generation strategy that doesn't take that much work. Comparing to an epic 3000+ word blog post,​ work wise, a quality link post is peanuts.

And with the 4-step guide I showed you above, you can drive hundreds of people to your blog. All you have to do is take action.

If you have any questions, leave it in the comments below.​

And don't forget to share this with your people. :)​

Leave a Reply

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  1. Hi Julian,

    I was searching for some tips about curated content and just found your website here. I’ve bookmarked your website here.

    This is a really good tips regarding curated content 🙂 I wonder though about the proportion of curated content VS our original content in our website. Do you have some general guidance about this?

    Thanks for your tips 🙂

  2. I am truly glad to have stumbled into your website. Yes, I heard that lists and linking to others definitely helps your traffic, more importantly, I have been very interested in content curation for a very long time and have never been sure as to how to proceed. Thanks for the amazing step by step guide on content curation. I will definitely be bookmarking this site, as I would love to experiment with the tips you have provided. Again, thank you for your post, will definitely be sticking around. By the way, your website is beautiful.

    1. Hey Mimi. I’m glad you found the guide helpful.

      Thanks for the compliment. 🙂

      If I were you, I’d get started right away on this traffic strategy. But make sure you do the promotion when you’re done.

      Cheers.

  3. Julian. This is a very detailed article on traffic generation. You have explained your technique to increase traffic very well. As bloggers we must reach out to others in our niche and link to them. This can help us increase our knowledge of our niche, have more authority and gain better google ranking.

  4. Thanks for the marvelous posting! I definitely enjoyed reading it, you will be a
    great author.I will make certain to bookmark your blog and will
    come back in the foreseeable future. I want to encourage you to definitely continue your great writing,
    have a nice morning!

  5. Hi there! After quite a long read I have finally finished reading your post and the links that you provided. I just wanted to drop you a comment to say thank you.

    I have been blogging for quite a while now and although I have heard of this technique in the past, it is something that I have neglected to try.

    Ana Hoffman has some great stuff on her site and I have chatted with her on a couple of occasions, shes really helpful as is this guide.

    Great to see actual proof that you have put this method into action too. That is a great result!

    I’m going to get right to it now and see if I can get some similar results for my site.

    Thanks again!

  6. That’s quite impressive going really – find the resources you’ll link out to and write a sort of list-based article on the subject…pretty effective by the looks of things!
    Could I ask if any of these bloggers you linked out to actually got in contact with you? Did you get an advantage from them eventually sharing your work?

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