Thrive Leads Review 2020: The Only List Building Tool You'll Ever Need

Thrive Leads Review 2020: The Only List Building Tool You’ll Ever Need

Thrive Leads - Summary


Create quality optin forms that will have no problem turning your visitors into email subscribers.

Ease of Use

Great user interface that is user-friendly. Learn and master this with little time and practice.


While there is no free version nor trial, the price tag won't break your budget. $67 for life!


Thrive Themes offers a dedicated support team for all users. There is also a support forum.

Overall Rating :  5 / 5

Thrive Leads is the ultimate list building tool for WordPress websites. It allows you to build any type of form and the ability to control when and where your forms will display. We have tried many list building tools on Blogging Aid, but always come back to Thrive Leads because it has everything we need to have successful forms on the website.

Thrive Leads Review 2020

Thrive Leads Review 2020
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What is Thrive Leads?

Thrive Leads is one of the go-to tools in WordPress lead generation (list building). It is used and recommended by some of the biggest pros in blogging and online marketing, including a couple handfuls of the 60+ experts we featured here.

Thrive Leads Logo
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The plugin was created by professional internet marketer, Shane Melaugh, and his team at Thrive Themes.

It is designed to help you create high-quality opt-in forms that convert. And with its easy-to-use drag and drop editor, anyone can do it. Especially with all the hundreds of templates it offers (we'll get to those later).

Thrive Leads Opt-in Forms

One of the best things about Thrive Leads is that it offers every type of opt-in form you would ever need.


9 (+3) Types of Opt-in Forms

Before we get into the forms, I have to mention something called lead groups.

A lead group is where you manage all your opt-in forms. It works as a hub (and category). You will be able to name your forms, choose where your forms go, and more.

Let's check them out.

1. The Lightbox (Popup)

Email popup forms are one of the most popular forms out there.

However, some people think they are annoying. I mean, I can see it. Sometimes, people just want to read the content without having anything distracting them.

But from a website's standpoint, there are plenty of reasons to love the lightbox.

For one, they are very eye catching and attention grabbing (especially with Thrive Leads :D).

Example of a Thrive Leads Lightbox
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Aside from good looking boxes...

You will also get exit-intent technology. This means you will have the ability to trigger your forms to popup right before visitors leave your site.

2. The Widget

Every blog with a sidebar almost always has a widget form. I mean, it may not be the best at converting traffic into leads, but it is nice to just have it there. You know?

Widget Form
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You can also have one within your site's footer.

Footer Widget Form
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Pretty cool, huh?

3. The Ribbon

Have you ever seen that little notification bar on top of the browser's viewport when you visit a website? Sometimes, it's on the bottom and it sticks there. Meaning, no matter how much you scroll up or down the signup bar stays there.

Ribbon Form Bar
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This is what the ribbon is. A sticky notification bar that can be placed either on the top or bottom of the screen.

4. The Scroll Mat

I'm sure you've seen one of these.

The scroll mat is usually triggered right away. And it covers the whole screen.

Scroll Mat
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To get back to the website, you would have to scroll down, click a "No Thanks" button, or, of course, sign up and become a subscriber.

5. The Screen Filler

This type of form is like a hybrid of the lightbox and the scroll mat.

The Screen Filler Form
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The screen filler form also supports the exit-intent feature.

6. The Slide-in Form

Next on the list is the slide-in. This form is almost like a lightbox, in that it pops up when it, well, pops up.

Slide in Form
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The form is triggered when the visitor scrolls down the page. You'll have the choice on when (e.g., 50% or 80% of the page).

7. The In-content Form

This form will show up somewhere within your content.

In Content Form
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Its placement will depend on you. You'll have the choice to have it under your first paragraph or your tenth paragraph and every other in between.

8. The Post Footer Form

Next on our list of forms is the post footer. It's almost exactly like the last one we looked at, in-content.

The difference is this form shows up right below your post's last paragraph.

Post Footer Form
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9. The PHP Insert

The next one of this list is the last one that's a part of the lead group we talked about earlier. And if you don't know PHP is, you should not mess with this one.

This form requires you to copy a strip of code and paste it anywhere on your site.

PHP Insert Form
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The form looks like any other form on our list. So please, if you're not familiar with PHP, don't go messing up your site trying to get another form in.

10. The Lead Shortcode

Like the PHP insert form, this one also requires you to copy and paste a code to your site.

Lead Shortcode 1
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But unlike PHP, the shortcode is HTML-based. Meaning, all you would need to do is hit the TEXT tab in your [default] WordPress editor and paste it in.

Lead Shortcode 2
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11. The ThriveBox

Have you ever heard of the content upgrade? It's where you offer a checklist, for instance, for a guide on how to do something.

Anyway, the ThriveBox is an easy solution to this.

Simply create your lightbox and embed the link to your post...

ThriveBox 3
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ThriveBox 1
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Your visitor clicks, the lightbox pops up...

ThriveBox 2
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...they sign up and an additional subscriber is added to your list.

12. The Signup Segue

This one is interesting. It isn't exactly an optin form, but more of a link.

Thrive Leads Signup Segue
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Here's how it works:

  • Send the link to your subscribers.
  • They click, they get automatically signed up for your event/list.
  • Done.

Pretty cool, huh?

This would work if you were hosting a webinar. Instead of having your subscribers go through another signup process, you could have them simply click a link and they're automatically on the list.

The same would work if you're setting up a new email list.

For example, let's say you have your main list at 5000 strong and you're planning on launching a coaching program. To see if any of your subscribers are interested, you would send them this link. And if a thousand of them click, you would have a nice list of leads way before launch.

100+ Easy-to-Edit Templates

That's right. Thrive Leads offers hundreds of templates. Each type of optin form has their version of templates.

So if you think about it, there are over a thousand of them, considering there are 10+ types of optin forms.

Let me show you some of my favourites.

Thrive Leads Template 1
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Thrive Leads Template 2
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Thrive Leads Template 3
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Thrive Leads Template 4
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This literally is just 3% of the templates Thrive Leads offers, of course. I would love to show you more, but that would just take too much time.

So I guess you'll just have to take my word for it. 😉

Believe me...they're all amazing.

The Drag and Drop Editor

Thrive Leads' editor is the same software from Thrive Architect.

Thrive Leads Architect Editor
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I love using this thing. It's incredibly easy and powerful.

I even use Thrive Architect the plugin to create all my content on all my sites. It's that good. And for it to be included in Thrive Leads is awesome.

Thrive Leads Features

Thrive Leads comes with a nice set of features that are designed to help you build and nurture your mailing list.

Let's take a look at them.

1. Integrations

Thrive Leads can integrate with all the leading providers in email marketing. And then some.

Thrive Leads Integrations 1
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Thrive Leads Integrations 2
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2. A/B Testing

With Thrive Leads' A/B testing feature, you can test 2+ forms against each other in any lead group.

For example, you can create 2 different versions of a lightbox form. Perhaps, one of them with the exit-intent and the other without it.

You'll also have the option to automatically choose a winner based on performance. Whichever form with the best conversion rate wins. Loser gets archived.

Thrive Leads A/B Testing
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The A/B Testing feature also comes with detailed reporting. This includes a chart, conversion data, and more.

3. Advanced Display Settings (e.g. Exit Intent)

Thrive Leads comes with a lot of display features.

Where do I begin?

i. Exit-Intent and Smart Exit

Exit-intent is when an optin form pops up when the user has their cursor hovered out of the website's viewpoint. This tells the Thrive Leads software the user is about to leave the site.

Exit-intent Thrive Leads
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Now, for mobile users, it's virtually impossible to tell when a user is about to back out of a website.

The only way to get your optin form to display for them is with Smart Exit. This is a feature where you'll choose the amount of time (seconds) the form will take before popping up.

Smart Exit Thrive Leads
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ii. Lead Group Display Settings

These settings determine where your Lead Group forms will display.

You can choose to have them on all your posts, all your pages, 404's, etc.

Thrive Leads' Lead Group Display Settings 1
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You can even choose to exclude them from certain pages.

Thrive Leads' Lead Group Display Settings 2
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iii. Desktop and Mobile Settings

These Thrive Leads display settings give you the option to choose whether or not a form type displays on mobile or desktop.

For instance, if you have an optin form you think wouldn't work well on mobile, you can switch it off. But it would still show up for desktop/laptop users.

Thrive Leads' Desktop/Mobile Display Settings
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Pretty cool, right?

iv. Display Frequency

You know how annoyed your visitors would get if your lightbox form pops up every time they visit a new page? Most of them would leave without signing up to your mailing list.

This display feature will help with that.

For every form you create you will have the choice for how many days are in between each impression. 1 day. 2 days. 3 days. Even 100 days.

Thrive Leads Display Frequency
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v. Display Animation

The display animation is what your optin form will look like as it comes into the user's viewpoint.

Do you want it to zoom in? Slide in from the top?

Thrive Leads Animation Display
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There are over a dozen of options to choose from.

4. Asset Delivery

Thrive Leads Asset Delivery
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Thrive Leads' Asset Delivery is a nice little feature. It takes the download page out the picture, which could save a little bit of time for you and your subscribers.

Asset Delivery helps you deliver your download links to your subscribers a lot faster than having to send them to a download page.

For this feature to work, you would need to integrate with a delivery service. Unfortunately, Mailchimp, ConvertKit, Aweber, or any of the well known email marketing solutions won't work for this.

You would have to look at tools like SendGrid, SendinBlue, and Mandrill.

Thrive Leads Asset Delivery Integrations
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How does it work, you ask?

It's simple.

When your visitors decide they want your freebie, they'll sign up. And instead of sending them a confirmation email and a download page, you will simply send them an email with a download link.

Thrive Leads Asset Delivery Email
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That's it.

5. The Smart Links Feature

This feature is pretty cool. It's meant to give your existing email subscribers a better experience on your website.

For instance, if you just published a new blog article and wanted to promote it to your mailing list, you would create a Smart Link for that post so that your subscribers wouldn't see any of your optin forms.

Even More Cool Features

  • Advanced Reporting - keeps track of everything.
  • Leads Export - keeps a list of all subscriber data.
  • Lazy Load Forms - keeps your site from slowing down.
  • Purge Cache - keeps Thrive Leads' overall performance at a high.

Thrive Leads Pricing

Thrive Leads offers a very competitive price tag.

Let's have a look.

So, there are 3 pricing points. They are based on license packs.

1 Site / $67

5 Sites / $97

15 Sites / $147

Quick Note: If you are interested in getting more for your money, consider opting for the Thrive Themes Membership. It starts at $19 per month and you get all of Thrive's themes and plugins. Including future products and updates. (MORE DETAILS)

Thrive Leads Review | The Verdict

Thrive Leads is the ultimate lead generation and list building plugin for WordPress. It's user-friendly. Anyone can use it.

Would I recommend it?

I would. In fact, I'd highly recommend you choose Thrive Leads over other list building tools.


  • Pricing will not break the bank.
  • Easy to use. Especially after a few days.
  • Offers a wide range of templates.
  • Offers all the features you need.


  • The editor does not autosave. So if you forget about your work or something goes wrong, you may have to start over.

Starts at $67

About the Author Julian

Julian is a blogger, an affiliate, and a niche explorer. He loves everything in internet marketing. He also runs other blogs, such as AffiliMarketer. You can also find him sharing tips and resources on Twitter. Check him out.

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