This is a guest post by Rachel McPherson.
Social media marketing continues to be one of the essential online marketing strategies. Gaining a competitive advantage and reaching the top ranks on the ever-increasing market is, to say the least, a challenging task.
That’s why social media can help you build awareness of your brand and make it more visible to the audience you want to target. Are you looking for the way how to upscale your social media pages?
#1. ActiveCollab
ActiveCollab is a simple and yet powerful marketing project management software that helps your team stay organized and produce best possible results within desired budget and timelines. With ActiveCollab you can easily delegate your tasks to the rest of the team and help your team stay on the track by having a clear overview of every single step they make during the project development.
Besides features like time-tracking and task management, it allows your team to give their feedback directly on their tasks and collaborate with ease. Also, it enables you to involve your client into the project, provide him with an insight into all the stages of the project and let him invoice once the project is completed.
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#2. BuzzSumo
BuzzSumo is an excellent tool that every social media expert must have in their toolbox. It’s a research and monitoring tool that gives you a clear overview which content is performing and helps you find influencers across social media channels.
It allows you to find the most shared content on social media platforms and get notified about keywords, brand names, links, author name or domain. In addition, it enables you to track your competitor’s content performance and do the detailed comparative analysis. This will not only help you gauge your content performance but will help you identify the areas you should be working on in order to improve your social media marketing efforts.
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#3. Buffer
Buffer is probably the most popular social media tool that lets you share your content easily on a number of social media channels. With Buffer, you can share to multiple social media accounts from one place, schedule your posts in advance and create optimized posting schedules. Also, you can add videos and images to posts or even create your own visuals.
Buffer gives you the ability to maintain a consistent presence on social, so you can build your following and track influencers with ease. Finally, track engagement and interactions on the posts you shared so you can evaluate its performance on a variety of social accounts and improve your agile project management.
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#4. Visage
Visage is a web-based information design tool which enables your team to create custom and professional graphics and the ultimate brand template system without using the service of professional web-design team. It allows your social marketing team to create infographics, e-books, reports, social graphics and makes brand consistency easy to replicate.
It does not only offer a drag-and-drop feature but also offers a great library of images you can use for your social media posts. Visage will help your team create more appealing, eye-catching images that will have a major impact on your target audience.
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#5. Hootsuite
HootSuite is a well-known player in the field of social media analytics tools space which empowers businesses to develop powerful social media marketing strategies and triumph in their marketing efforts. With HootSuite, you can manage all your social media accounts at one place without having to memorize many passwords.
With HootSuite, your company can post updates and connect with your customer base and have a clear overview of responses on more than thirty social media platforms such as LinkedIn, Facebook, Google+, Twitter. On top of that, HootSuite helps you measure your social ROI which should help you make smarter marketing decisions, upscale your business and grow your revenue.
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Conclusion
In the sea of social media marketing tools, finding the ones that will work for your business is not an easy task.
However, if you invest in this set of tools you will undoubtedly streamline and consolidate your next social media marketing campaign.
Guest Author: Rachel is currently working as the vice president of communications at ActiveCollab. After finishing her master’s degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations. Her work portfolio can be accessed by clicking here.
