This is a guest post by Anthony Bergs.
I’m sure you’ll agree - the benefits of great website design are many.
For one, it helps improve your company’s reputation.
In fact, 46.1% of people say a website’s design is the top distinguisher for whether they feel a company is credible or not according to Stanford University research.
Great website design also helps nurture and convert leads more efficiently. And when purchasing path on your website is define, conversions come as autopilot.
Ultimately ensuring that no leads skip through the cracks.
But there’s a catch:
Great website design strategies can be so hard to execute.
That’s why I want to help you pick the right type of website design changes for you.
So without further ado, let’s get into our first website design tweak…
1. Use negative space
If you’re already familiar with website design, you’ll know that whitespace is often referred to negative space by web designers. On the other hand, positive space refers to space that contains other elements of style, like text for instance.
What you must know is that negative space can be a good thing.
When it come it comes to your website’s design, a lack of negative space can make content unreadable and therefore, rendered useless by visitors.
That’s why negative space is everywhere. From the larger spaces on the page to the spaces between lines of text, it all requires thought.
There’s no magical formula, but one tweak you can make to your website’s design is making sure all forms of negative space services to keep your messaging consumable.
This is important because people want to revisit websites that are easy on the eyes. And if your product/service has a longer buyer’s cycle, you’ll want revisits to increase the conversion rate.
The Spotify’s website for example, uses a lot of negative space to drag focus to their key call to action--signing up.
Here’s a few ways you can make the most of your negative space:
2. Remember the 8-second rule
Did you know? The average visitor to your website has about an 8 second attention span.
That means your potential buyer has a shorter attention span than goldfish.
Given this super short window to engage and convert, what can you do to make these 8 seconds count?
I’ve got some thoughts on website tweaks you can make to capture their attention within 8 seconds:
3. Find high quality imagery
If you haven’t caught on already, having imagery is important.
But what’s more important is high quality imagery that matches your content.
Not having high quality imagery can really bring down your website design. And true to this statement, 60% of consumers have indicated higher willingness to consider search results that include images, with 23% of consumers more likely to contact a business.
Unfortunately, stock images can often come across boring and generic. We know for fact that web content that includes compelling imagery drives 94% more views. That’s 94% more visitors that have the chance of converting.
With this in mind, I highly recommend sourcing high quality photos relevant to your company brand. For instance, photos that capture people to bring a human element to your website design.
You can source these photos from local events you attend, customers and free stock photography sites--ideally a combination of these.
The last thing you want is to come across generic and corporate with not personality.
That said, don’t shy away from free stock photography. Here are some of my favourite places to look for high quality and FREE stock photography for website design:
Regardless of your conversion goals, there will always be a website design to meet your needs.
Even if you don’t intend to make website design a large part of your marketing strategy, don’t forget it’s a great supplement that can help increase conversions on a product that might be on the back burner.
Let me know what website design strategies you are currently using. I’d love to know!
And which tweaks we talked about today are applicable to your current website design?